What it means:
A very short, concise speech meant to convince somebody about the validity of an idea, product, or service. Usually, used in the venture capital world.
Origin: The word owes its origin to Hollywood where scriptwriters would accost producers in an elevator and quickly pitch their scripts.
Usage: The secret of a good elevator pitch for a venture capitalist is to begin smartly and end it quickly.
Published on: Mar 03, 2011, 12:00 AM IST
Posted by: Navneeta N, Mar 03, 2011, 12:00 AM IST