Food and beverages giant Kraft Foods has begun unleashing its arsenal - it breaks into the BTTAM Most Watched Ads list with its Tang commercial at the fourth position. Another high-profile entrant is 3G, which begins its journey right at the top with the Airtel 3G ad. In it, a soldier at an outpost comes face-to-face with his sweetheart - but as the camera zooms out, you notice the 3G connect with the mobile in his palm. There is more drama in store this summer.
Compiled by Shamni Pande
