This time around, Cadbury India has hit the sweet spot with five ads in the BT-TAM top-25 list. Fortune cooking oil is also up there at No. 5, making its presence felt in both the mass media and the digital space. The humble worker campaigning for AIDS awareness stands at No. 16, while the desi Hero has revved up to the No. 1 slot.
Compiled by Shamni Pande
