The stage seems set for some high voltage promotional campaigns of 3G services by telecom giants. For the first time, two 3G ads have made it to the Top 10 on our list. While Tata DoCoMo is at No. 7, Airtel bags the No. 1 spot with its hard- nosed campaign of its 3G video calling facility. And telecom companies are likely to up the ante further with a big push planned for their 3G initiatives around the cricket World Cup in the subcontinent in February and March.