In a trough
It was with some trepidation that I began reading your cover Indian IT’s worst hour (BT, May 17). However, it was with a great sense of relief that I put it down two hours later. The tone and tenor of the expert observations in the story were soothingly upbeat, if cautious. I was particularly impressed by Anthony Bolton’s cheery and categorical “It is a good time to invest” theme. Thanks for the muchneeded “reality check” cover story.
M.H. Rao, through e-mail
Testing times
On reading your cover package Indian IT’s worst hour (BT, May 17), the overriding impression to come across was that the era of hypergrowth is finally over for the IT industry. But, despite the bad times, the Indian IT industry could well be on its way out of the cold. The current crisis should, however, serve as a chance for the IT industry to reinvent itself.
P. Anirban, through e-mail
Bring on the revolution
The next mobile revolution (BT, May 3) seems worth a punt. It is only to be expected that enhanced competition and upgrades in technology will add to the quality of services on offer besides introducing more value additions. All of these will help make our lives more connected.
A. Jacob Sahayam, through e-mail
Advertising goes dynamic
Advertising is a dynamic aspect of any business (Branded for Profit, BT, April 19). But in the climate of economic slowdown that we are witnessing now, old techniques of advertising have become less potent tools for spurring business. The concept of branded entertainment is, therefore, the need of the hour as it can specifically address the challenges arising out of the changes in the economy, industry and company.
K. Arun, through e-mail
Devil in the accounts
Unravelling the fraud (BT, APRIL 19) offers good insight into how accounting firms, by going light on the due diligence, help companies like Satyam to operate in an accounting netherworld. The story brings into focus the roles of auditors, directors and management in cases of book-cooking and other accounting peccadilloes. Showing fake profits and fluffing numbers can be the recipe for a fraud waiting to happen.
Neeta Jain, through e-mail
Making it easy
Know your customer is a great initiative by the RBI (Does KYC= Kick your customer?, BT, May 3). But in the hands of clericalminded banking staff too eager to press on with paperwork compliance, the initiative seems to have fallen flat and its purpose defeated. While it is good to have certain filters in the banking system to check against frauds, rules for opening a bank account should not become a hurdle for a genuine customer.
Bal Govind, through e-mail
Corrections and Clarifications
We would like to bring to your notice certain anomalies in the article Male Surge in Female Bastion (BT, May 17). The figure of one lakh representatives is inaccurate and was not shared with your esteemed magazine (figures are not shared as per Avon’s corporate global policy). Also, the quote “A sizeable chunk of the new distributors is men” by Mr. Ajay Rao, Director-Sales, Avon India, doesn’t correctly portray what he said.
Rishi Wadhera, Senior Manager, Brand Communications, Avon Beauty Products India Pvt. Ltd.
Our correspondent replies: Most of the numbers/figures mentioned in the story have been attributed to the Indian Direct Selling Association Annual Report and mentioned prominently. In cases where the firm concerned volunteered data, they have been attributed to.
In 60 Minutes (BT, MAY 17), Nokia Siemens Networks’ 2008 revenues were mentioned as e13.4 billion. The correct figure is e15.3 billion. The error is regretted.
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