Fishing for profits

Fishing for profits

Eight friends from diverse professions join hands to launch Monster Fishing, a company that offers a unique fishing holiday on the picturesque Andaman Islands.

(From left) Sudhir Makhija, Suhail Rahaman, Ashwin Ajila, Ranga Moola, Nakul Shetty, Rumi Minocher, Jawad Ayaz and Dev Gupta

How was Monster Fishing conceived?
The idea was borne of a holiday in Phuket (Thailand) last year after eight of us, all golfing friends, took a sailing trip. We started the company in February 2007, but it became operational in January this year.

What does the holiday comprise?
We provide a unique fishing experience on the Andaman Islands aboard our two imported boats. These are equipped with the latest fishing gear, air-conditioned lower decks, certified crew, safety equipment, even music and beer. We operate from October to May and the service is open to all, including novices, who can take the help of our fishing guides.

What are the charges?
We offer two packages: Liv-Ashore and Liv-Aboard. The former includes an overnight stay at the Havelock Island resort and costs Euro 1,050-1,200 per day, while the charges for the latter are Euro 950-1,100 per day for up to four people.

Who manages the business?
All of us are doing it without leaving our respective professions. Jawad Ayaz is CEO, Ranga Moola is director, operations, and Sudhir Makhija is director, marketing, but the duties are divided among us all. We have one employee to take care of the operations on the Andamans, and the boats have a fishing guide and a captain each.

How has the response been?
Excellent. We are getting 12-15 clients a month, of whom nearly half are Indians.

How much did you invest?
We invested close to Rs 4 crore through our savings and a loan.

What are your future plans?
We intend to add a few more boats and consolidate the business.

— Sudhir Makhija speaks to Priya Kapoor