What was the purpose of starting a sports academy? 
I think being a doctor and sports enthusiast were the major push factors. The idea was to promote sports for health and wellness.
How profitable is the venture?
The model is to manage efficiently and profitably existing underutilised sports facilities, especially in government schools and sports complexes. We will have membership options, tie-ups with sports goods manufacturers and sponsorships for tournaments.
Was it difficult to get started?
As a first step, I met the authorities of Kendriya Vidyalaya in RK Puram, Delhi, about using their squash courts. They have one of the best courts but they were being used as storage rooms. We decided to provide free coaching to its students and charge a fee from outsiders.
How did you formalise and promote the set up?
After the school authorities agreed in October 2006, I got Sports for Health registered as single proprietorship company. Through word of mouth, we managed 14 members. Today we have 40 members at that centre.
What investments were required to start the academy?
Financially not much, as we did not have to create an infrastructure. We had to invest a lot of time and effort in convincing the authorities in letting us use the courts on a profitbasis. The plan got a boost when Raj Manchanda, a retired brigadier and national-level squash player and an Arjuna awardee, joined as a partner.
Sports for Health was converted into a partnership firm in January 2007. How have the returns been?
Self-sustaining at present but it will be profitable by next year.
How far have you succeeded in your plans?
A few months ago, we formed the Delhi Squash Association. As part of the first phase, we identified the squash courts available in Delhi and Noida schools. We have been inducting new members and charge them Rs 1,000 a month. Once these pilots are successful, we will roll out the model across the country. Regular tournaments play a major role in promoting the academy.
—As told to Rajshree Kukreti
