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Freeze on prices

Freeze on prices

Though there has been a marginal increase in the price of a fridge, there has been a significant improvement in product quality and technology used.

At a time when household budgets are getting derailed by the sharp rise in prices of commodities and consumer items, the prices of consumer durables have remained steady, thanks to the entry of foreign players and competitive pressures.

Then
A 330 litre traditional refrigerator was priced at Rs 14,500 in 1991

Now
A frost-free refrigerator now comes for Rs 16,000, a 10% rise in 17 years

Then
If prices keep rising at the same rate, a 330 litre fridge with more features may cost Rs 17,600 in 2025

Though there has been a marginal increase in the price of a fridge, there has been a significant improvement in product quality and technology used. This has led to better performance and lower power consumption, which add up to savings for consumers.