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The chief creative officer of broadcasting at UTV loves fixing problems

The chief creative officer of broadcasting at UTV loves fixing problems

Zarina Mehta, 49, Chief Creative Officer of Broadcasting at UTV, has recently launched a new channel, UTV Stars, and is busy getting programmes on air.

Zarina Mehta, Chief Creative Officer of Broadcasting at UTV Zarina Mehta, Chief Creative Officer of Broadcasting at UTV
Her child-like enthusiasm is infectious. Zarina Mehta, 49, Chief Creative Officer of Broadcasting at UTV, has recently launched a new channel, UTV Stars, and is busy getting programmes on air.

"Everyone is expecting an edgy channel, not routine Bollywood," say Mehta. With no formal training in television, this Economics graduate who joined as an edit hand, has come far. "When things go smooth, I'm bored to death," she says.

"I don't live for the result. I live for the actual act of fixing the problem." Recently, both Mehta and husband Ronnie Screwvala sold their stakes in the company to Walt Disney. How will things change? "I am sure I will continue working," she says.

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