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Darshan Mehta: Luxe Shift

Darshan Mehta: Luxe Shift

Darshan Mehta, CEO, Reliance Brands

Darshan Mehta, CEO, Reliance Brands Darshan Mehta, CEO, Reliance Brands

Acquisition of domestic brands points to a shift in focus for Reliance Brands. After acquiring stakes in brands such as Manish Malhotra and Ritu Kumar, CEO Darshan Mehta formed a 60:40 JV with Anamika Khanna for owning and developing the brand AK-OK. However, he is up against rival Aditya Birla Fashion and Retail, which pumped in Rs 398 crore and Rs 67 crore into Sabyasachi and Tarun Tahiliani, respectively.