As income levels rise in developing nations, an entirely new category of vehicle buyer is emerging, signalling an enormous potential for ultra-low-cost-cars (ULCCs) priced between Rs 1 lakh and Rs 2 lakh.
Print Edition: 01 Jun, 2008
Mega market for ultra-low-cost cars
As income levels rise in developing nations, an entirely new category of vehicle buyer is emerging, signalling an enormous potential for ultra-low-cost-cars (ULCCs) priced between Rs 1 lakh and Rs 2 lakh. A look at the trend:
