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Creating a new fragrance is an art

Creating a new fragrance is an art

Creating a new fragrance is an art

BusinessToday.In
BusinessToday.In
  • Updated Jun 3, 2014, 4:16 PM IST
Creating a new fragrance is an art
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Concentrated extracts are brought into the warehouse where samples are drawn from the barrels for quality testing.


Creating a new fragrance is an art
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Chromatography and spectrometry are used to analyse various ingredients and ensure they comply with the highest quality standards.
Creating a new fragrance is an art
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A lab assistant doing chemical tests. 

Creating a new fragrance is an art
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An experienced team of professionals creates wonderful aromas and perfumes by using natural ingredients and molecules.
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Like painting, creating a new fragrance is also an art. Master perfumer Manoj Arora, Managing Director at Sacheerome, using his most important tool-the nose-to decide on the perfect fragrance. Arora has been creating fragrances for 22 years.