Dabur takes the innovation route

Dabur India takes the issue of innovation seriously. Sanjay Singal, General Manager (Marketing), visits a beauty parlour in Ghaziabad, to take consumer feedback on the company's new Oxylife Bleach.

Singal discusses the product's benefits with a beautician.

Taking it a step forward, Singal even takes the beautician through steps necessary for effective results.

Dabur's general manager (Marketing) shares the science behind Oxybleach's work on the skin.

Companies can no longer take the easy route to new product launches. Consumer is the king these days.

When it comes to health tonics such chyawanprash, Dabur rules the roost. Praveen Jaipuriar, Dabur's Additional General Manager (Marketing), discusses product formulation with his chief scientist at their new R&D centre.

A research assistant at Dabur's lab working furiously to show results.