'The challenges it takes to digitise in rural areas are pretty unique'

LimeRoad has earned the top slot in the less-than-three-year-old start-ups category. Suchi Mukherjee, Founder & CEO, LimeRoad.Com & Ankush Mehra, Co-founder & VP Supply Chain Operations, LimeRoad.Com speak to Business Today on the difficulties in handling small vendors and how it is building its team.