INCLUDE A "DESCRIPTION" META TAG Webpages can have a metadescription tag which gives search engines a brief summary of the article. Itis often used in search listings. Make it descriptive and include yourkeyword(s) in it.
USE PRETTY URLS Search engines look at the URL (Web address)to determine the placement of a webpage in search results. Make sure that yourWordPress website permalinks (permanent links) show the target keywords.
OPTIMISE KEYWORD DENSITY Search engines analyse keyworddensity (the number of times the keyword phrase appears every 100 words). SEOexperts recommend 1-3% keyword density. If you have a 1,000-word article on"Indian vegetarian recipes", this phrase should appear 10-30 times in thearticle. However, as search engines are becoming smarter, you can ignore thisand focus on creating good content.
INCLUDE HEADING TAGS Heading tags (Heading 1, Heading 2,Heading 3, etc) are mark-ups used in HTML for marking headings and sub-headingsin order of importance. You should divide your article into sub-headings andadd heading tags to them with the help of the WordPress content editor. TheHeading 1 (or H1) tag is generally assigned to the main title of the webpage asit is the most important phrase of the page. You should use H2 and H3 tags tomark different headings and sub-headings in your article body.
CREATE LINKS WITH SUITABLE ANCHOR TEXT Text hyperlinks areadded to a set of words, which is known as anchor text in webmaster jargon. Adescriptive anchor text makes it easy to convey the contents of the targetwebpage of a hyperlink.
INCLUDE A SITE MAP A site map is a list of webpages on awebsite. Apart from being an index of webpages, it provides the last updatedate of the webpages and the expected date of revision. Creating an XML sitemap for your website ensures that search engines discover pages on yourwebsite. You can create an XML site map using WordPress plug-ins such as GoogleXML Sitemap without much hassle. If you intend to create a successful websiteand earn from it, it is you must learn the basics of search engineoptimisation. There is a lot you can do to improve your website's search resultby adding the right keywords to its content. With enough time and effort, youcan earn enough to make a living from your website.
