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From Free To Fee: The Subscription Trap In India Explained

From Free To Fee: The Subscription Trap In India Explained

Business Today
Business Today
  • New Delhi,
  • Jul 11, 2025,
  • Updated Jul 11, 2025, 5:36 PM IST

Have you noticed how services, initially offered as free, turn into subscriptions as soon as they become indispensable? This is called the subscription trap, and it's becoming increasingly common in the tech industry. Here's an explanation on what this trap is, how you're being caught in, and the dark patterns that prevent you from saving yourself.

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