Coolest Start-Ups 2015- Business Today
 
Business Today lists Coolest Start Ups in India 2015
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FIVE-YEAR-OLD START-UPS RANK 1: ShopClues

Founded by Sanjay Sethi, Radhika Ghai Aggarwal and Sandeep Aggarwal and started in January 2011, ShopClues is an E-commerce marketplace located in Gurgaon. It has been funded by Tiger Global, Nexus Venture Partners, Helion Venture Partners to the tune of $130 million. It's biggest challenge is continuing to differentiate.

'COOL' FACTOR: 'Unstructured' categories it plays in, the customers and the merchants it targets
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