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archna shukla

Archna Shukla

Gen Z has pivoted to a multi-screen, digital, on-the-go media consumption ecosystem.

The Gen Z Show: Gen Z consumes shorter content that requires less attention span

by Archna Shukla |Feb 2, 2026

How do Gen Z members consume content? The BT-PRICE Gen Z Consumption Behaviour Survey finds it prefers shorter formats that require less attention spans.

The Parsis banding together in the Trust has put Noel Tata in a difficult spot

Inside the shift at Tata Trusts: How family equations are shaping the group’s future

by Archna Shukla |Oct 11, 2025

A quiet but significant shift within Tata Trusts is reshaping the balance of power in the $180-billion Tata Group. Behind the apparent boardroom tussle lies a web of renewed family bonds, financial st...

 P. Chidambaram, Member of Parliament and former finance and home minister of India.

"Can't give up on agri and dairy": P. Chidambaram

by Archna Shukla |Aug 25, 2025

P. Chidambaram, MP and former finance and home minister of India, on the Indian economy and tariff turbulence.

BRIC By BRIC: The Bloc’s Attempt to Make Its Presence Felt Post US Tariffs

BRIC By BRIC: The Bloc’s Attempt to Make Its Presence Felt Post US Tariffs

by Archna Shukla |Aug 27, 2025

With the US going all out to impose punitive tariffs on BRICS nations, the grouping has got another chance to make its presence felt at the global high table.

Tata Group, India’s top brand, may face turbulence ahead

Tata Group, India’s top brand, may face turbulence ahead

by Archna Shukla |Aug 2, 2025

The Tata Group has once again been ranked as India's top brand by Brand Finance. But it faces headwinds