Advertisement
harish bijoor

Harish Bijoor

Evolved marketing for an evolved consumer

by Harish Bijoor |Mar 15, 2010

A demanding consumer will ensure that advertising no longer remains discreet and polite. Overt comparisons with rival brands may well become the norm.

Sports marketing deciphered

by Harish Bijoor |Nov 27, 2008

This is a must-read for all sports marketers, but the absence of prescriptions makes it incomplete, says<strong> Harish Bijoor</strong>.