How Gen Z is questioning age-old practices in the workplace
Gen Z is calling into question age-old practices at workplaces, turning the tables on employers and asking them what they can offer.Gen Z is rethinking home ownership, driven less by aspiration and more by arithmetic
Gen Z is rethinking home ownership, driven less by aspiration and more by arithmetic, mobility, and a deep aversion to being financially locked in for years.How the gadget generation is redefining India’s consumer tech market
From wearables and audio to smart homes and wellness tech, Gen Z now drives almost 50% of India's $45-50 billion consumer tech market.Matchas Over Margaritas: How Gen Z is curating its buzz rather than chasing it
The nights look the same, but the glass doesn't; Gen Z is curating its buzz rather than chasing it.Cautious Money: Gen Z is obsessed with saving and investment
Investment advisors say the young investor group is using technology to manage risk. They are not just tech-savvy, but data-rational as well.From Likes to Riches: Tracking the rise of contentpreneurs
As Gen Z content creators turn their influence into enterprise, work and income are getting redefined in India's digital economy.Across travel, hospitality and F&B, young consumers are chasing ‘TFW’
Across travel, hospitality, and food and beverage, India's Gen Z is reshaping how they discover, design, and share their leisure experiences.Here’s how Gen Z consumers are rewriting India’s beauty story
Young Indian consumers are no longer buying beauty to look like someone else. They are buying it to understand themselves.For urban Gen Z, health is a daily consideration
Urban India's Gen Z is beginning to treat health as a daily consideration. This change is driven by access to information, rising lifestyle risks and a desire to avoid future illness.India vs Bharat: Decoding Gen Z’s wallet share in metro and tier-II cities
Gen Z prioritises informed choices with value for money taking precedence over brand loyalty. But they show subtle differences in spending behaviour depending on where they live.Swipe, select, but spend smart: How Gen Z is redefining consumption
The purchase behaviour of India's Gen Z reflects a decision hierarchy, driven by product quality, value perception and brand trust, rather than impulse or trends
India's passport to global leadership: Tarun Das, former Director General, CII
There is a new opportunity for India to build a global forum in Asia but for the world.Why Gen Z is a boardroom issue now: Rajesh Shukla, MD & CEO, PRICE
What CEOs must unlearn to win in the next decade and beyond.
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