India's New Ride: Skoda's Smart Growth Strategy

Aastha Chopra, a correspondent for BTTV, paints a vivid picture of Skoda India’s plans and showcases their product portfolio. The next 3-4 months are considered pivotal for the Indian markets, with Skoda achieving an all-time monthly sales record of 7422 units. Looking ahead, Skoda is ranked 7th for 2025. To tackle market surges, Skoda is focusing on three pillars: relevance, differentiation, and trust. The AOO segment is set to enter the markets, and the company is expanding to new geographies while exploring the rural segment. Additionally, Skoda aims to make automatic vehicles accessible to everyone.