Global Fintech Fest| Axis Bank's Amitabh Chaudhry: Digital First, But Branches Remain Crucial

At the Global Fintech Fest (GFF) in Mumbai, Amitabh Chaudhry, MD & CEO of Axis Bank, discussed "Deposit Mobilization in a Digital-First Banking Economy" and addressed the evolving role of branch banking. He emphasized that even as the bank digitizes its offerings, many customers require face-to-face interactions. Axis Bank aims to provide a flexible banking experience, allowing customers to engage digitally or visit branches as per their preference. Chaudhry assured that whether through branches, call centers, or emails, customers can expect a consistent and informed digital experience. The bank's approach integrates digital savvy with the option for physical interaction, ensuring personalized service across all platforms.