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Fragmented Nature Of Media Consumption & Impact On Measurement

Fragmented Nature Of Media Consumption & Impact On Measurement

BusinessToday.In
BusinessToday.In
  • New Delhi ,
  • May 31, 2023,
  • Updated May 31, 2023, 6:16 PM IST

 

Geet Lulla, Vice President - Sales, Comscore, shares his insights on the shift that is taking place from traditional media to using traditional media but through new devices and new formats.

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