Fragmented Nature Of Media Consumption & Impact On Measurement
Fragmented Nature Of Media Consumption & Impact On Measurement
BusinessToday.In
New Delhi ,
May 31, 2023,
Updated May 31, 2023, 6:16 PM IST
Geet Lulla, Vice President - Sales, Comscore, shares his insights on the shift that is taking place from traditional media to using traditional media but through new devices and new formats.