Raising The Bar! Overseas Liquor Brands Jostled By Indian Premium Companies.

Over the past few years, home-grown alcohol brands in categories like gin, beer, wine, or single malt have gained popularity among Indian consumers as well as overseas consumers. Has the perception of "only-foreign liquor is good" changed? How companies like Radico Khaitan are faring against global competitors. Radico Khaitan’s Chief and MD Abhishek Khaitan says global consumers now review Indian brands as quality products and that Indian liquor brands have gained Substantial space in the world alcohol market.  He also explains what role margins are playing in the Indian alcohol sector. Watch this exclusive conversation with BTTV's Udayan Mukherjee.