Will Likes Translate To Billions? Can Influencer Marketing Help Unlock India's $5-Tn Potential?

India, in its pursuit of economic growth, explores diverse avenues. While the nation boasts various business verticals supporting the vision of a $5 trillion economy, a pertinent question arises: Can the Influencer Marketing sector propel this ambitious drive? The potential influence of social media influencers can reshape market dynamics, fostering consumer engagement and economic expansion. As India adopts this transformative strategy, it lays the groundwork for a dynamic future on the global economic stage. Ishika Taneja, Miss World Tourism India 2017, sheds light on key factors during her discourse at the Zero Mile Samvad at IIM Nagpur, illustrating the vital role this category plays in realizing the dreams of a $5 trillion economy.