Rising gold prices are changing consumer preferences this festive season, with buyers increasingly looking for lightweight jewellery and budget-friendly designs. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, explains how customers are adapting to higher prices, shifting towards 18-karat gold, diamond-studded everyday wear and modern jewellery collections. The men's jewellery segment is also witnessing strong growth, with demand for gold and platinum chains and bracelets rising by 12–15% year on year. Despite higher prices, average ticket sizes have increased, while buyers are adjusting quantities to stay within budget. Senco Gold expects over 20% growth compared to last year's Dhanteras season.
SAMIL shares plunge 9% despite upside revision in targets post Q2 results; here's why
Gold price crashes Rs 2,000, silver down by Rs 3,000 on Dhanteras 2026; key levels to track 
Larry Page once wanted Elon Musk to inherit his billions: AI changed everything
DLF, Everstone join hands to invest in IREO group companies
Dhanteras 2026: CAIT expects ₹1 lakh crore in gold & silver sales, AIJGF projects 10% YoY increaseSAMIL shares plunge 9% despite upside revision in targets post Q2 results; here's whyDLF, Everstone join hands to invest in IREO group companies
Mphasis, Infosys, TCS, HCL Tech, Coforge, LTM: IT stock climb up to 8% amid reverse AI trade
Astral hits fresh 52-week low: Q2 earnings, dividend, price targets and more 
Glenmark Pharma shares fall 4% after Q2 profit plunges 57%, revenue drops 30%
U.S. Congress Flips! What It Means For Trump, India & Global Trade | Mike Williams
Why Currency Recovery Could Be A Long-Term Process For Indian Markets?
US Midterms: Can Democrats Push Back On H-1B Curbs & Trump's Pakistan Tilt?
AMC Portfolio Strategy: Which Sectors And Stocks Are Gaining Focus After The Market Correction?
Crowded Markets, Empty Shopping Bags? Delhi Traders Feel The Diwali Pinch
