PVR Ajay Bijli On How Cinema Became A Luxury Experience In India | Business Today Podcast

In this Business Today podcast, Karishma Asoodani speaks with PVR INOX MD, Ajay Bijli about the transformation of cinema-going in India. From watching Pretty Woman at Delhi’s Chanakya cinema in the late 1980s to building India’s largest multiplex chain, Bijli reflects on the moments that shaped his journey. He explains why audiences remained glued to the screen despite average facilities—and how that insight led him to focus on sound, projection, seating and hospitality to create a premium, experiential movie-going culture. Bijli also opens up about joining the family business, the early days of Priya cinema, and why improving the cinema experience remains the key to attracting Indian audiences even today.