Myntra, an e-commerce platform for fashion and lifestyle products, on Wednesday said it expects its daily GMV (gross merchandise value) to go up by 10 times during the "End of Reason Sale" (EORS) to be held on January 2-3.
EORS will have a huge collection of specially curated styles and designs across the best of brands at discounts of up to 80 per cent, Myntra said in a statement.
Over 2,000 brands, including top Indian and international ones such as Nike, Adidas, Reebok, FILA, Vans, Tommy Hilfiger, Mango, Marks & Spencer, Casio and Titan are participating in the sale, it added.
EORS is expected to add a million new shoppers to Myntra's customer base.
Speaking about the EORS, Ananth Narayanan, CEO, Myntra, said, "More than 7.6 million Myntra customers will get to pick up bargains across Indian and international brands. EORS is really about starting the New Year looking good and with a new wardrobe to match."
"During the two-day sale, we expect to serve over 700,000 customers and the daily revenue rate to go up by as much as 10X," he added.