Also read: BT Buzz: What next for Kishore Biyani after selling Future Retail to Mukesh Ambani's Reliance?
"With this deal, Reliance's dominance in the Indian market increases further and the valuation that Reliance Retail will now command will be even more," said Arvind Singhal, chairman of retail consultancy Technopak Advisors. Reliance, which has raised a little more than $20 billion from global investors including Facebook Inc by selling stakes in its Jio Platforms digital business, has said it aims to attract investors in Reliance Retail over the next few quarters.
"We've received strong interest from strategic and financial investors in Reliance Retail," Ambani told shareholders at the company's annual general meeting in July. The acquisition will also help Reliance to extend its lead over its competitors, Singhal added.
Also read: Future Uncertain
FINANCIAL MUSCLE
Mumbai-based Reliance is well known for its ability to win over customers with financial muscle and its breadth of offerings. Shares in its rivals reflected as much on Monday. Avenue Supermarts, which runs popular grocery chain DMart, fell as much as 5.4% while Aditya Birla Fashion and Retail closed 2.6% down and V-Mart Retail lost 4.4%.
Shares in Reliance rose in early trade but closed 1.7% down, in line with the broader market as a fresh border flare-up between India and China outweighed initial optimism from a further opening of the economy after coronavirus lockdowns. JioMart, the new Reliance e-commerce venture that offers free express delivery from neighbourhood stores, will also gain a leg-up from the Future Group deal thanks to a wider wholesale supplier base.
Also read: Reliance-Future Retail deal: Why Kishore Biyani is forced to sell his business to Mukesh Ambani
JioMart delivers groceries, apparel and electronics in more than 200 cities, challenging established online retailers such as Amazon's India unit and Walmart's Flipkart. "Reliance has essentially removed one competitor from the market and added Future's loyal customer base to its own portfolio," said Harminder Sahni, founder of retail consultancy Wazir Advisors. "It's a very serious challenge not just for Flipkart or Amazon, but for the likes of DMart, too."