Swiggy takes down controversial 'Holi egg' billboards

Business Today has learned that after much controversy, the billboards are being taken down by Swiggy.

Updated Mar 7, 2023 3:44 PM IST

Swiggy takes down controversial 'Holi egg' billboards

The controversial billboards have been taken down by Swiggy

After much controversy over its billboard advertising delivery of eggs during Holi, food and grocery delivery service provider Swiggy has decided to take the billboards down, Business Today has learned from sources.

The controversy erupted after the company put out a billboard that read, “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart.”

The advertisement went viral on Twitter along with the hashtag #HinduPhobicSwiggy.

While some internet users criticised Swiggy for the campaign, others supported the message of not wasting food.

A Twitter user criticised the company and tweeted:

Swiggy starts campaign to give Hindus gyan on Holi. Starts massive ad campaign with hashtag: #BuraMatKhelo. Same company @Swiggy is also famous for sending non-veg items to some of their customers who are staunch vegetarians & had ordered veg items: Swiggy #BuraMatBhejo pic.twitter.com/ywqCpMuNRL
— Radharamn Das राधारमण दास (@RadharamnDas) March 6, 2023

On the other hand, some users appreciated the message of the tweet and said:

It's a beautiful Ad by swiggy. An egg is a product which should be eaten rather than throwing on somebody's head.
They didn't said not to play holi but to play with colors either, they are providing special holi essentials also on their app.
Positive Advertisement#BuraMatKhelo
— Dhananjay Singh (@dhruv_0802) March 7, 2023

Also Read: #HinduPhobicSwiggy takes Twitter by storm ahead of Holi; here’s what happened - BusinessToday

Also Read: Swiggy pulls out of cloud kitchen business, sells vertical to Kitchens@ in share swap deal - BusinessToday

ABOUT THE AUTHOR

Aakanksha Chaturvedi

I am a multimedia reporter working across Business Today properties, at the India Today Group.

I break stories for BusinessToday.in and write longform analytical pieces for the Business Today Magazine.

I also report for India Today TV's the Business Today Show and the Tech Today Show.

I am the youngest reporter with a cover story in the Business Today magazine (most widely read Indian business magazine). I am also the youngest reporter covering business news on TV.

I have previously worked with International Business Times (US edition) and Coin Crunch India. I graduated with a degree in mass media from Mithibai College, Mumbai in 2021.

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Published on: Mar 7, 2023 3:21 PM IST

Swiggy takes down controversial 'Holi egg' billboards

Business Today has learned that after much controversy, the billboards are being taken down by Swiggy.

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