From Reels To Reality: Sarthak Ahuja’s Advice On Authentic Financial Learning

At the India@100 event organised by Business Today, Sarthak Ahuja — Director at Niamh Ventures and author — addressed the growing trend of the next generation learning their first lessons in money and finance through short-form videos on platforms like Instagram Reels. Drawing an analogy to a “media diet,” Ahuja explained that while reels can provide a quick insight, they cannot replace the depth and rigour of structured financial education. He urged audiences to treat such content as an entry point, encouraging them to verify authenticity, identify credible advisors, and invest time in more comprehensive learning. Watch this insightful session to understand how to separate financial wisdom from quick-consumption content — and why the responsibility for deeper learning lies with the audience.