ZEE shares fell 4.56 per cent to hit a low of Rs 103.50 on BSE. The scrip is up 15.38 per cent in 2026 so far compared with a 15.38 per cent decline in the BSE Sensex.
Canara Bank Securities said that the chart of YES Bank is showing a bullish trendline breakout from a long-term downward channel, with prices moving above all major averages.
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Nuvama Institutional Equities said Zee Entertainment reported a weak performance in the fourth quarter of FY26.
On the market front, ZEEL shares were trading 1.49 per cent higher at Rs 99.05. Despite Wednesday's uptick, the stock has declined 19.50 per cent on a year-to-date (YTD) basis.
JM Financial retained its 'Buy' rating and target price of Rs 210 per cent for the stock. On Friday, ZEE was trading 2 per cent higher at Rs 146.80. The stock is up 15 per cent in the past two weeks.
ZEEL: The stock zoomed 11.51 per cent to hit a day high of Rs 148.25. It was last seen up 11.92 per cent at Rs 148.80. At this price, the scrip has climbed 16.25 per cent in a month.
A few brokerages stayed mixed on ZEEL. One firm maintained a 'BUY' rating with a target price of Rs 178 while another assigned a 'Neutral' rating.
ZEEL shares: Nuvama highlighted several factors underpinning its positive view, notably ZEE's efforts to enhance its Ebitda margin to 18–20 per cent by FY26, up from 14.4 per cent in FY25.
An analyst from Anand Rathi is positive on shares of Zee Entertainment Enterprises and sees up to a 23 per cent upside in the stock in the next three-months period.
ZEE Entertainment shares rose 5.18 per cent to Rs 105.40 on BSE. ZEE's ad revenue in the past faced the heat from a subdued macro environment with the urban slowdown particularly affecting FMCG companies.
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