Flipkart invests Rs 13.6 crore in parenting social network Tinystep

Tinystep, a parenting social network platform, said on Tuesday it has received $2 million (Rs 13.6 crore) in funding from e-commerce giant, Flipkart .

With the funding, the startup plans to advance its products, improve user experience and expand on services, Tinystep said in a statement.

"It has been a nail biting year. We've grown as a product, as a team and have learnt to now focus our energies on the new revenue model. Flipkart has been a great partner and supportive of us in all our endeavours," Tinystep founder Suhail Abidi said.

Ram Papatla, Vice President Product at Flipkart and Tinystep board member said: Baby care is an important category for Flipkart and the investment in Tinystep will enable Flipkart to leverage Tinystep's strong user community to build a network of influencers.

The mother and baby care market is a $50 billion dollar industry and continues to grow at an strong rate.