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In pics: India before and after liberalisation

In pics: India before and after liberalisation

Lets take a walk down memory lane with some of the most popular consumer brands in India prior to the 1991 liberalisation.

Diksha Ramesh
  • New Delhi,
  • Updated Jul 28, 2016 4:18 PM IST
In pics: India before and after liberalisation[Courtesy: indiegogo.com]

As we mark 25 years of liberalisation of the Indian economy, let's take a walk down memory lane to see what it was like before and after multinational corporations came flooding into our market.

Main Samay Hoon

[Courtesy: YouTube]

Doordarshan until then was the only source of entertainment and Mahabhart was the most watched show. But soon after, this is what followed:

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Hulk Hogen vs. The Rock [Courtesy: cagesideseats.com]

With the advent of cable TV, WWF swept the nation with kids trying to practice a 'Batista Bomb' or The Rock's 'People's Elbow' on their friends.

The King of Indian roads

[Cortesy: indiegogo.com]
The heritage of Hindustan Motors, Ambassador, was the most iconic car of India apart from Maruti. With it's reliable engine and sturdy built, this car quickly gained the title 'King of Indian roads'.

But afterwards, there were more options with Toyota of Japan and Hyundai of South Korea bringing their cars. The Hyundai Santro, launched in 1998, was one of the many cars that did well.

Opening happiness with a bottle of Orange soda!

An advertisement of Goldspot [Courtesy: guruprasad.net]

Even a million bucks would not be able to buy you a bottle of chilled Goldspot today. Goldspot, Thumbs up and Limca was started by Parle under its founder Ramesh Chauhan in 1977.

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[Courtesy: coca-colacompany.com]

But in 1993, Coca Cola which had left India in 1977 made a star-studded return. It has since dominated the soft drink market.

Kuch meetha ho jaye

Cadbury Chocolates [Courtesy: uturn.co.in]

Cadbury began its operations in India in the year 1948 with its headquarters in Mumbai, now called the 'Cadbury House'. The chocolate bar has always been a top favourite among most Indians.


In recent years, however, international chocolates such as Ferrero Rocher and Mars have also created a space for themselves.

When Charminar satisfied Indian men

[Courtesy: desiznworld.com]

The filterless cigarettes with roasted tobbaco came in a unique yellow packaging. It was apparently the cheapest pack of ciggarettes you could buy.


Now, people have a taste for many global tobacco brands, including Marlboro.

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But some things never change ...

[Courtesy: blogspot.in]

Our love for Maggi is one of them and even our heroes can't resist it.

[Courtesy: india.com]

Published on: Jul 22, 2016 1:50 PM IST
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