Maruti Suzuki launches new customisation feature, iCreate

Tired of your mundane looking car? Maruti's new feature,iCreate is here to change that. Maruti Suzuki has launched a new feature forthe new Vitara Brezza that will let the buyer customise their car before takingthe delivery.

Though buyers have a wide range of accessories to chose fromwhile buying a new Maruti car, 500 generic accessories according to thecompany, this new feature will let the buyer add more character to their ridewith the help of 90 unique accessories that can be combined in various ways toliven-up your ride.

For now, Maruti Suzuki will be limiting this new feature tothe Vitara Brezza models only but has promised to release it to other cars ifthe response is good. The company claims that an average customer spends Rs10,500 over the final cost of the car, but when it comes to Vitara Brezzabuyers this figure swells up to an approximate cost of Rs 24,000.

In a report by Financial Express, RS Kalsi, executivedirector, marketing & sales, Maruti Suzuki India said, "iCreate is notjust about accessories, it is a platform that enables one to create a carreflecting her personality. The goal is to be a choicest destination for youngfirst-time buyers and customers upgrading from entry-level hatchback cars. Theaverage Vitara Brezza customer is adventurous, sporty and glamorous, who isready to experiment. That's the reason the iCreate is first being launched withthe Vitara Brezza. We are sure there is a scope to bring other Maruti vehiclesunder the ambit of iCreate over time."

Despite no petrol engine variants , the company has soldover 50,000 units since its launch seven months back. The demand has led to awaiting period of almost six months in a few Indian cities.

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