It has been a few months since Volkswagen (VW) set up shop in India, and the going so far, says Joerg Mueller, Managing Director, Volkswagen India, has been good. “We are on schedule to launch our own small car in India by 2010. This will be in the fiveseven lakh price range and put us in the middle of the market,” he says. It will be based on the Polo platform, but will be designed from the ground up keeping in mind Indian needs and conditions.
With plans to introduce the Jetta, a Honda-Accord/Toyota-Camry-sized car in a few months, Volkswagen is beefing up its dealer network. “We plan to sell 200 Jettas a month and have added dealers in Punjab, Delhi and Hyderabad,” reveals Mueller. By the end of the year, the company will have 10 dealerships. “But before the small car comes, we will need to have anywhere between 100 and 120 dealerships on the ground,” says Mueller, who has been part of VW projects in Brazil and China. His goal, therefore, is simple: he wants to make India another stomping ground for the German car group. The East Asians had better watch out.
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