December 17, 2006
Respite from telecallers still some way off
Then: How many times have you received calls from telemarketers offering you housing loans, personal loans, credit cards, insurance and the like? Your irritation is being addressed. The Telecom Regulatory Authority of India, or TRAI, has issued a consultation paper on "Unsolicited Commercial Communication" and has invited comments from stakeholders - telecom operators, banks and other agencies that use telecom services for advertising, marketing and sales - and the public at large on the issue. The paper, incidentally, talks of penalising violators. "The aversion of many subscribers towards invasion of privacy and the nuisance of telemarketing has found expression in a different fora. There have, thus, been attempts to resolve this problem, but the current solutions are fragmented and have not been comprehensive," says TRAI. The exercise will take about three months to complete and TRAI will issue comprehensive guidelines based on these comments.
Now: Unsolicited telemarketers' calls have gone down, but they have still not stopped. In fact, spam phone messages have increased. The telemarketing industry is worth Rs 2,000 crore