The MasterCard Online Shopping Survey 2009, conducted across 14 countries and covering 8,000 respondents, indicates that Indians are making more purchases on the Net compared to 2008. Also, it is no longer limited to a narrow range of products and services. Here are some India-specific highlights.
The three most popular modes of online payment
Rank 1: Credit Card
Rank 2: Debit Card
Rank 3: Paypal
The age group that is most active in online shopping
25-34 yrs
The number of people buying products online has risen in the past two years
54 per cent accessed the Net for shopping in 2007-8.
72 per cent accessed the Net for shopping in 2009.
Top three reasons for not shopping online
70 per cent "I am not sure that making transactions online is secure or safe."
40 per cent "I do not own a credit card."
35 per cent "I have not seen anything that interests me in online shops."
Top three online purchases
52 per cent CDs/DVDs/VCDs
51 per cent Home appliances and electronics
48 per cent Airline tickets
The average amount spent in online shopping in a year
$700 in 2009
$625 in 2008
$550 in 2007
