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E-commerce goes high on life

E-commerce goes high on life

From diamonds and MP4 players to lingerie and stamps—Indians are buying and selling everything on the web.

Shopping in India has gone online big time. More than a billion hits were registered on the top online buying and selling site eBay in 2007 with shoppers bidding on everything from phones and diamonds to stamps and lingerie.

 Top 5 E-commerce cities

  • Mumbai
  • Delhi
  • Hyderabad
  • Bangalore
  • Chennai
Not surprisingly, the trend is most apparent in the business capital of Mumbai, says a recent eBay India Census 2008. Delhi, Hyderabad, Bangalore and Chennai make up the top five “online shopping” cities. The study is based on the buying and selling behaviour of Indians on eBay across top 100 e-commerce cities in 2007.

The real trend, however, is not that more people are simply shopping online. It’s in what they are shopping for. The most popular items bought and sold include Indian stamps, USB drives, handsets, MP4 players and diamonds.

It’s also apparent that Indians don’t think alike when it comes to shopping. So, while people in Kolkata have a penchant for buying massagers and stamps, Bangaloreans buy maximum car care products and Mumbaiites bid on ancient coins, old scripts and medals.

Says Muralikrishanan B., Director (Category & Product Management), eBay India: “Though the census covered data only for eBay shoppers, the data documents the broad trends in the online space.” The study also notes that e-commerce is becoming mainstream with over 2,427 cities having recorded online transactions in 2007.

 Most interesting items

Top 5 items bought in India

  • USB drives
  • Value handsets
  • MP4 players
  • USB MP3 players
  • Diamonds


  • Ancient coins, African notes & medals
  • Hair trimmers, digital weighing scales & men's jewellery
  • Indian coins, regional movies.DVDs & VCDs
  • Car care products & BlackBerry handsets
  • Loose diamonds



  • Jewellery sets
  • FM radios, fiction & textbooks
  • Magazines, inner wear & radio control games
  • Bags & sarees
  • Dolls, car parts & accessories