The notebook market is following the lead of mobile phones. “There is a focus on colour and finish,” says Rajiev Grover, Director, HP India. HP offers a range of “imprint finishes” to buyers seeking to personalise their computers. “Notebooks are no longer just about functionality. Buyers now want them to make a statement of both work and play,” he adds.
So, special edition laptops (based on sports, movies, etc.) are a huge draw, he adds. Dell, too, is eyeing this market. “We have a dozen colours in our (top-end) Vostro line,” says Mahesh Bhalla, Director, Dell India (left). And Acer is also joining the game. “We now have laptops in five colours and have added features like a touch-sensitive interface to manage entertainment and navigate menus,” says Acer India’s Marketing Head S. Rajendran.
• Indian notebook market growing at nearly 100 per cent per year
• Profile of buyer has changed in the last few years
• Buyers want mix of business and personalisation for computers
• Colours, finishes and add-ons are top of the list
• Notebooks following trend of mobile phones