45% of Indian consumers are likely to purchase an NFT in 2022: Shopify research

Shopify, a leading provider of essential internet infrastructure for commerce, has unveiled 100+ platform updates along with notable predictions for the future of the Indian commerce market. These revelations were a part of Shopify's new twice-yearly global product release, Editions, of which the first programme was titled Summer ‘22. Speaking Exclusively to Business Today TV's Chetan Bhutani, Bharati Balakrishnan, Director and Country Head of Shopify India said Shopify will help traditional brands expand in B2B segment.