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BNPL space's rapid growth, ZestMoney raises $50 million

BNPL space's rapid growth, ZestMoney raises $50 million

Driven by consumer demand, the Indian e-commerce industry is poised to grow to become a $99 billion market by 2024, says Goldman Sachs. At the same time, BNPL will become the fastest growing online payment method, from a 3 per cent share in 2020 to 9 per cent in 2024. We speak to Lizzie Chapman, Co-Founder, ZestMoney on their recent $50mn fundraise, runway for growth and what sets ZestMoney apart from others wanting to tap into this fast-growing segment.