Can A-Beauty Overtake K-Beauty? Vivek Sahni On Ayurveda’s Global Rise & Luxury Market Future

Is Indian Ayurveda ready to take over the global luxury skincare space? Vivek Sahni, Co-Founder & CEO of Kama Ayurveda, shares insights on the rise of A-Beauty (Ayurveda Beauty) and how traditional Ayurvedic formulations are gaining traction worldwide. From Kumkumadi to Bhringadi, Ayurveda is evolving beyond home remedies to a premium global brand. Will A-Beauty surpass K-Beauty? Find out in this exclusive conversation with Sakshi Batra, Sr. Associate Editor, Business Today TV, at the #IndiaTodayConclave2025