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How Tara Thiagarajan got Madura Microfinance back on track

How Tara Thiagarajan got Madura Microfinance back on track

Describing how the company entered a fast-growth phase, Tara Thiagarajan stresses on the data aspect. The MFI's ability to acquire, handle and analyse what she calls dark-data (data which is absent and mostly so in the rural ecosystem) and the ability to segment customers for better product-delivery did the trick.