LG launches fridge that keeps cool without power

LG Electronics India has launched new Power Cut EverCool refrigerators with the ability to retain cooling for up to seven hours without electricity. This patented technology retains freezing for two more hours.

LG, for which refrigerators contribute a quarter of revenues, hopes these new products will give it a 38 per cent market share in India by the end of 2013. The company has projected a turnover of Rs 5300 crore in this segment in 2013, a 20 per cent year-on-year growth. 

LG India MD Soon Kwon said the innovation was based on consumer insight from India which showed that the extreme weather coupled with the erratic power supply was causing serious wastage of food in households. Created by the company's India R&D team in collaboration with teams in Korea, this cutting edge technology works by incorporating a valve in the fridge that opens with the power fails. The valve circulates refrigerants inside the unit to retain cooling.

The Powercut EverCool technology will be available in five frost-free models ranging from 258 to 360 liters. These units will be priced between Rs 27,350 and Rs 41,300. In direct cool, this new technology will be available in four models between 185 and 235 liters, all priced under Rs 18,550.