‘Twitter to be the final arbiter’: Elon Musk announces new Twitter feature

Twitter will allow organisations to identify which Twitter accounts are associated with them. Elon Musk made the announcement via a tweet on Sunday. Musk also claimed that Twitter will be certifying the organisations. 

In his tweet, he said, “Rolling out soon, Twitter will enable organizations to identify which other Twitter accounts are actually associated with them.”

Following the announcement, one Twitter user asked Musk if it would be Twitter that would decide which account belongs to an organisation and which doesn't.   

To which Musk said, “Ultimately, I think there is no choice but for Twitter to be the final arbiter, but I’m open to suggestions.” 

Rolling out soon, Twitter will enable organizations to identify which other Twitter accounts are actually associated with them

— Elon Musk (@elonmusk) November 13, 2022

Elon Musk has not revealed the parameters of assessing official handles. However, this new feature could also be enrolled in the Twitter Blue subscription. Currently, Twitter has rolled back the subscription service, after the blue tick verified badge was misused by multiple paying accounts. The company has also stopped letting new Twitter accounts from using Twitter Blue. 

In the company's blog, they said, "Twitter accounts created on or after November 9, 2022 will be unable to subscribe to Twitter Blue at this time." 

Twitter Blue has been launched at a price of $7.99 (roughly around Rs 650). Musk had promised that Twitter will adjust the price according to the purchasing power parities of different countries. However, some Indian users spotted the feature with a price tag of Rs 719, which is way higher than the adjusted price, which is around Rs 150-Rs 200.