Lenovo aims for higher market share with Rs 22,999 Yoga Tablet

Personal computer maker Lenovo has launched its new Yoga Tablet. Aiming for a higher market share, the company has priced the device starting at Rs 22,999.

According to a statement from the company, the Yoga Tablet has been ergonomically designed to aid a longer and comfortable viewing experience. Lenovo has launched two variants of the device - 20.3 cm and 25.4 cm models that are priced at Rs 22,999 and Rs 28,999, respectively.

"Cccording to IDC report, in the tablet space we assumed 3 per cent market share in the last quarter and we have moved to 14.3 per cent, a very strong number two position just in a span of 2-3 months," Lenovo India Director (Consumer Business) Shailendra Katyal told reporters on the sidelines of launch event in Bangalore on Friday.

"This is happening because we are investing into business - in terms of promotion and building our retail presence also in terms of product portfolio; This quarter absolutely with this new launch - the differentiated products that we are bringing in, our product portfolio will go up to six products," he said.

Katyal said consumer space is turning out to be larger market when compared to enterprise space.

"Clearly we have had very strong results on the consumer side of the business... Increasing market share with launch of new products is our ambition, lot depends on how the market takes the new products. Let's see how market responds to it," he said.

Katyal also said Lenovo was conscious that consumerisation will lead to the growth in the country and hence started investing in the exclusive stores.

"It is a differentiated strategy, something that was not done in the PC space. In the last year we had 1,000 odd stores, we have currently around 1,450. By the end of this year we will have 1,800 exclusive stores. We have two formats of stores; one is larger format which is for tier 1-2 cities and to others it is small format. Large format will be 500 odd sq ft and the smaller format will be 250 odd sq ft."