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Motorola to soon launch rugged smartphones globally

The CAT phone maker Bullitt has partnered with Motorola to bring shock and drop-proof devices under the Motorola moniker.

twitter-logoAyush Chourasia | February 12, 2021 | Updated 13:08 IST
Bullit Motorola partnership
Bullit Motorola partnership

Highlights

  • Motorola and Bullitt partner to bring rugged devices.
  • Motorola has launched a few rugged phones in the past.
  • Dave Floyd Bullitt co-founder said, "This is a unique strategic alliance".

The Lenovo owned device maker Motorola has partnered with Bullit to manufacture rugged phones. For those unaware, Bullit is the brand behind the CAT and Kodak smartphones that the world has seen so far. It has been manufacturing rugged phones since 2009, and this recent partnership with Motorola allows it to launch a new range of rugged phones that are shock-proof and drop-proof devices under the Motorola moniker.

"Bullitt Group, the global leader in award-winning, rugged mobile phones, has agreed to a long term, exclusive global strategic brand partnership to develop and market rugged mobile phones bearing the iconic Motorola brand," the company said in a statement.

In a statement regarding the partnership, Bullitt Group's co-founder, Dave Floyd, said, "This is a unique strategic alliance, as it allows Bullitt to apply its expertise to the Motorola portfolio of products. Motorola invented the mobile phone and remains one of the most iconic brands in the world. To be entrusted by Motorola to create a portfolio of Motorola branded rugged phones, bears testament to the exceptional business we have built at Bullitt over the last 11 years."

Motorola has a strong portfolio of smartphones spread over all the categories, be it entry-level, mid-range or flagship segment. And this upcoming partnership with Bullitt should further expand its portfolio and reach amongst the consumers.

Motorola devices offer a clean minimal user interface on the inside and good hardware to slice through the day to day apps. Add to that the ruggedness CAT like devices. The end result would not be enticing devices, but these will certainly appeal to huge masses.

Even Motorola has sold a few rugged phones, namely Motorola Defy. Motorola Droid and Motorola Z/Z2 Force, etc. Maybe the Chinese smartphone is looking to get back to those roots. However, this time around Motorola won't be producing them on its own.

It will be interesting to find out what this Motorola and Bullitt merger brings to the table. As of now, there's no information so as to when these devices will make it to the consumers.

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