Google on Thursday opened its first retail store in New York City. Google notes that the store will provide customers with hands-on interaction with its lineup of devices and services right from Pixel phones and Nest products to Fitbit wearables and Pixel books. Customers visiting the retail store could also learn about the features of Google Pixel phones and Nest products, and see how Google's software and services and products like Google Search, Google Assistant, Google Maps, YouTube, Stadia among others function.
Google says that when customers approach the retail store, the first thing that they will see is physical and digital product displays lining the store's windows, which offer a peek into Google's products and their features. When customers enter the store, they will find a light-filled space that explains how Google products can be helpful.
Near the main entrance, the storehouses a 17-foot-tall circular glass structure Google is calling the Google Imagination Space. The Google Imagination Space has custom interactive screens that feature rotating exhibits for visitors to experience the best of our products and technologies. Google says it is beginning with an experience built around Google Translate and machine learning capabilities. When customers speak, they will get to experience real-time translation of their speech into 24 languages simultaneously, and then learn how this all happens on the back end using several Google technologies.
Google notes that every part of the store invites hands-on interaction with its products and services where users can get an expert store team on hand to answer questions, help them with specific services, offer repairs and troubleshoot issues on the spot. Google notes that the Store Chelsea is one of fewer than 215 retail spaces in the world to have achieved a LEED Platinum rating the highest certification possible within the Leadership in Energy and Environmental Design green building rating system.
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