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arunima mishra

Arunima Mishra

Vani Gupta Dandia, Director, Marketing, Kurkure Master Brand, PepsiCo India (Photo: Vivan Mehra)

PepsiCo India's Vani Gupta made Kurkure a Rs 1,000-cr brand

by Arunima Mishra |Mar 6, 2015

"Emotionally connected brands win at the end," says Gupta, who led the brand's expansion into puffed snacks. "What also worked for us is the large bag-size impression, more volume in the bag and e...

The multiplex king: Ajay Bijli, chairman and managing director, PVR Ltd (Photo: Vivan Mehra)

Will PVR retain its No. 1 position in the face of new challenges?

by Arunima Mishra |Mar 18, 2015

A series of major acquisitions in 2014/15 is seeing other players like Carnival and INOX catching up.

Ajay Bijli, chairman and managing director, PVR Ltd (Photo: Hemant Chawla)

Most mall developers prefer PVR as an anchor tenant, says Ajay Bijli

by Arunima Mishra |Mar 10, 2015

Business Today speaks with Ajay Bijli, chairman and managing director of PVR, about how the multiplex chain - with 462 screens - plans to maintain its leadership position.

Managing labour troubles: (From left) Harbhajan Singh of HMSI, Aquil Busrai of Aquil Busrai Consulting, Business Today's Shamni Pande, NTPC's U.P. Pani, Max India's P. Dwarakanath, and Samik Basu of PepsiCo India

Panel Discussion: Ways to handle industrial relations and groom young leaders

by Arunima Mishra |Feb 20, 2015

Top HR executives in Delhi-NCR discuss ways to handle industrial relations, and the need to groom young leaders.

In India, stunting for under fives may have declined by over 10 million. (Photo: Reuters)

India is facing multiple burdens of malnutrition, says Global Nutrition Report

by Arunima Mishra |Feb 5, 2015

With the lowest rank among 100 countries, India is vulnerable on sanitation and other underlying determinants for undernutrition.

Rohit Ohri, executive chairman, Dentsu India; CEO, Dentsu Asia Pacific (South) (Photo: Shekhar Ghosh)

Digital will form the core of Dentsu's marketing strategy, says Rohit Ohri

by Arunima Mishra |Jan 31, 2015

Rohit Ohri talks to Business Today's Arunima Mishra about advertising agency Dentsu India's focus on its digital arm and how it tackled a leadership crisis.

(L-R) Mr Samir Kumar, Director, Category Management, Amazon India and Mr Rahul Sethi, President, Kenstar unveiling the new Kenstar AC range.

Kenstar launches air conditioners in tie-up with Amazon

by Arunima Mishra |Jan 22, 2015

Consumer durables maker Kenstar has forayed into the air conditioner category by launching four models in split AC category of 1 to 1.5 ton capacity that would be sold through e-commerce major, Am...

(Lto R) Harbhajan Singh, vice president, corporate  affairs, HMSI, Dr Aquil Busrai, Aquil Busrai consulting, Shamni Pande, BT, U.P. Pani  director HR,NTPC, P. Dwarakanath, Advisor Max India and Samik Basu, HR VP & Chief People Officer India at PepsiCo.

Business Today Knowledge Forum: Line managers are most efficient IR managers

by Arunima Mishra |Jan 22, 2015

The new-age leader doesn't have to be of a certain age. Samik Basu of PepsiCo said the age of the PepsiCo leadership team is going down though there are challenges.

Aamir Khan's PK earns Rs 620 cr, attracts 415 brands

by Arunima Mishra |Jan 13, 2015

The movie, directed by Rajkumar Hirani, has earned Rs 620 crore ($100 million) in box office collections worldwide, and still counting.

Photo: Reuters

Dentsu India to build FMCG credentials through 'Mama Lab'

by Arunima Mishra |Jan 13, 2015

'Mama Lab', Dentsu India's latest project will track the new-age mother as a consumer.